An ad campaign set up to launch the 5 Boroughs Ice Cream Company. Each flavor highlights the aspects of a Borough of New York City and challenges the customer to "Pull Your Head Out of Your Neighborhood" by trying the different flavors.
An ad campaign set up to launch the 5 Boroughs Ice Cream Company. Each flavor highlights the aspects of a Borough of New York City and challenges the customer to "Pull Your Head Out of Your Neighborhood" by trying the different flavors.
Interactive map with the Boroughs and their corresponding Ice Cream flavors.
Example of e-postcards created for 5 Boroughs Ice Cream.
This section of the page includes video tours of the mom and pop shops where 5 Boroughs Ice Cream gets all of its ingredients.
Interactive map with locations of 5 Boroughs Ice cream vendors.
To support the "Pull Your Head of Your Neighborhood" concept, customers would be offered navigation tools inside of the ice cream packaging to help them explore the 5 Boroughs.
Visual of "Pull Your Head Out of Your Neighborhood" Campaign.
