Platform: Online & Print: Worked with Our Man in Havana (Advertising Agency) on concept mocks for USA Today Travel Vegas Experience. The Concept was focused on Las Vegas traveler’s profile: The Sophisticated Couple, The Foodie/Gambler, The Shopping Diva, The Partier, and Spa Time. My job was to execute the concept and bring it to life by organizing a photo shoot, photographing the shoot, and using the photos to design an advertising campaign. 

Shoot Responsibilities: Built mood boards for talent  • Developed lighting look & feel • Assisted in the development of character build-up • Developed Shot List • Helped coordinate the talents • Organized a team for the shoot • Photographed the talent • Worked one-on-one with Our Man in Havana advertising agency to complete campaign 

Other Responsibilities: Color correcting • Retouching • Photo compositing • Design layout of print comps and online banners advertisement.