​With an array of Salad Spritzers and Light Dressings to choose from, options for creating a healthy salad are endless. Enter the Salad Guru, a wise and funny guide that offers users helpful tips and information as they create their perfect salads.

This idea introduces the entertaining and helpful salad builder tool which allows users to learn about the nutritional information of Wish-Bone’s light dressings, as well as other salad ingredients. At the same time, the guru personality offers tips and witty words of wisdom to engage the user more deeply with the brand and offers opportunities for viral pass along.